The Hoochies of Houston: Influencers Encouraging Civic Engagement on Social Media

Nia Jones is a social media influencer who is the co-founder of the Hoochies of Houston, a non-profit grassroots organization of activists fighting for the protection of Black women and encouraging Black civic engagement. Part of her and her co-founders’ drive to create the Hoochies of Houston comes from the murder of 16-year-old Ma’Khia Bryant by police brutality in April 2021. 

She has held her own protests and posted about them on TikTok. She’d bravely stand alone in public holding signs with her own messages to inform everyone walking by about exactly what and who she fights for. This built up her organization.

Nia Jones (second on the left) standing with her team!

Nia is known on social media as the Hoochie God. Her personal Twitter is @_benjvmins_ and her TikTok was @headoftheehoochies. Her TikTok was suspended for speaking out so often and unapologetically, it garnered a lot of pushback from bigoted people who her viral videos reached. The grassroots organization’s Twitter is @hoochiesofhouston on both platforms. She is very clear about not conforming to white American professionalism forced upon Black people especially women.

In an interview with Alexis Oatman just this past March, the Hoochie God spoke about her alter ego,

“I don’t really care about the actual definition of [a hoochie], or what people would assume to be the actual definition of it; I’ve been called a “hoochie” for a pretty long time because of the way that I dress and the way that I vocalize my opinions on things. A hoochie is basically a bad bitch who does whatever she wants to do and doesn’t care about the opinions of others or how other people see her.”

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